Last Updated: February 28, 2026 • Data Protection Commitment

Privacy Policy

Our commitment to protecting your personal information and ensuring transparency in how we collect, use, and safeguard your data.

Data Protection
Secure Processing
Your Rights Protected
1

Introduction and Scope

This Privacy Policy describes how FerrariRentalDubai ("we," "us," or "our") collects, uses, discloses, and protects personal information obtained from users of our website, mobile applications, and services (collectively, the "Services").

Policy Application

  • Website visitors and users
  • Rental service customers
  • Inquiry and contact form submissions

Legal Basis

  • UAE Federal Law No. 45 of 2021
  • Dubai Data Law
  • International data protection standards

Important: By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any aspect of this policy, please discontinue use of our Services.

2

Information We Collect

We collect different types of information to provide and improve our Services. This includes information you provide directly, information collected automatically, and information from third-party sources.

Category Type of Information Collection Method
Personal Information
  • Full name
  • Contact details
  • Identification documents
Direct submission
Rental Information
  • Driver's license details
  • Payment information
  • Rental preferences
Booking forms
Technical Information
  • IP address
  • Browser type
  • Device information
Automatic collection
Usage Information
  • Pages visited
  • Time spent on site
  • Interaction data
Cookies & analytics

Collection Methods

  • Online forms and registrations
  • Telephone communications
  • Email correspondence

Sensitive Information

We may collect sensitive information only when required for:

  • Identity verification (passport, license)
  • Payment processing (credit card details)
3

How We Use Your Information

We use collected information for specific, legitimate business purposes. The following table outlines our primary use cases:

Purpose Information Used Legal Basis
Service Provision
Processing rentals and reservations
Personal details, payment information, license details Contract fulfillment
Customer Support
Responding to inquiries and issues
Contact information, rental history Legitimate interest
Communication
Service updates and marketing
Email, phone number, preferences Consent/Legitimate interest
Legal Compliance
Meeting regulatory requirements
Identification documents, rental records Legal obligation
Service Improvement
Enhancing user experience
Usage data, feedback, analytics Legitimate interest

Marketing Communications

We may send marketing communications only with your explicit consent. You can opt-out at any time:

  • Email unsubscribe link in all messages
  • Preference center in your account
  • SMS opt-out instructions

Data Retention Periods

Active Customers
Duration of relationship + 7 years
Inactive Accounts
2 years after last activity
Legal Requirements
As required by UAE law
4

Information Sharing and Disclosure

We do not sell your personal information. We may share information only in the following circumstances:

Service Providers

We engage trusted third-party service providers who assist in our operations:

Payment Processors
Secure payment transaction handling
Insurance Providers
Rental insurance processing

Legal Requirements

We may disclose information when required by law:

Government Authorities
Dubai Police, RTA, Tourism Department
Legal Proceedings
Court orders, legal requests

Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business, your information may be transferred as a business asset.

International Data Transfers

Your information may be transferred to and processed in countries outside the UAE. We ensure such transfers comply with applicable data protection laws and implement appropriate safeguards, including standard contractual clauses where required.

5

Data Security Measures

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Technical Safeguards

  • Encryption
    SSL/TLS for data in transit
  • Access Controls
    Role-based access permissions
  • Network Security
    Firewalls and intrusion detection

Organizational Measures

  • Staff Training
    Regular data protection training
  • Vendor Management
    Strict third-party agreements
  • Audit Procedures
    Regular security assessments

Incident Response

24/7
Monitoring
1 Hour
Initial Response
72 Hours
Notification Time

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities within 72 hours of becoming aware, as required by applicable law.

6

Your Data Protection Rights

Under applicable data protection laws, you have certain rights regarding your personal information:

Right Description How to Exercise
Access
Request a copy of your personal information Submit request via email or portal
Correction
Request correction of inaccurate information Update profile or contact support
Deletion
Request deletion of your information Submit deletion request form
Restriction
Request restriction of processing Contact data protection officer
Objection
Object to certain processing activities Opt-out mechanisms available
Portability
Receive your data in structured format Request via email or portal

Exercise Your Rights

  • Email: privacy@ferraridubairent.com
  • Phone: +971 55 821 2615
  • Customer portal access

Response Timeline

Initial Response
Within 3 business days
Full Resolution
Within 30 calendar days
Complex Requests
May extend to 60 days

Identity Verification: For security purposes, we may request additional information to verify your identity before processing rights requests. We will not charge a fee for exercising your rights unless requests are manifestly unfounded or excessive.

7

Contact Information and Policy Updates

Data Protection Officer

Designated Contact
Data Protection Officer
Email Address
dpo@ferraridubairent.com
Mailing Address
FerrariRentalDubai
Data Protection Office
Dubai, United Arab Emirates

Regulatory Authority

You have the right to lodge a complaint with the relevant data protection authority if you believe our processing of your personal information violates applicable law.

UAE Data Office
Federal authority for data protection

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make material changes, we will notify you through appropriate channels.

Version Control
Clear version tracking
Change Notifications
Email alerts for material changes
Review Date
Annual policy review
Current Version Effective Date
February 28, 2026
Last reviewed and updated

Your Privacy Matters

We are committed to protecting your privacy and being transparent about our data practices. If you have any questions or concerns about this Privacy Policy or our data handling practices, please contact us.

This Privacy Policy is effective as of February 28, 2026. By continuing to use our Services, you acknowledge that you have read and understood this Privacy Policy.